Following Yeovil Town's 8-2 opening day thrashing at the hands of Luton Town, the Glovers' players have agreed to refund the 258 fans who witnessed the fateful encounter.
Despite taking the lead through Otis Khan after seven minutes, Yeovil then found themselves trailing by five goals by half-time as the Hatters hit back through Ollie Lee, James Collins, Alan McCormack and a brace from Isaac Vassell.
They missed the chance to reduce their arrears to three goals as Khan had a penalty saved by Luton keeper and former Glover Marek Stech.
In the second half Collins completed his hat trick before Francois Zoko pulled one back for Yeovil, but the Hatters weren't finished as Elliot Lee rounded off the scoring with their eighth in injury time.
Club captain James Bailey and manager Darren Way both admitted collective responsibility for the side's failings and made a heart felt apology to the Glovers faithful to paid their money to watch the match.
Bailey said: "We know we let ourselves and the fans down. As a group, we want to apologise and give fans their money back."
Way added: "Saturday was never going to be easy but the manner of the defeat was totally unacceptable and I apologise to the supporters and take full responsibility for that.
"Paying supporters their money back is a collective decision - we're not happy with just apologising, but at the same time know our best apology will come on the pitch in the coming weeks."
To compound their misery, Luton are also managed by former Glovers left-back Nathan Jones - a former teammate and coaching colleague of Way's.